Abstract
The narrative policy framework (NPF) studies the role that policy narratives play in the public policy process. Much of that work (e.g., Jones and McBeth 2010; Shanahan et al. (2013) focuses on the academic implications of NPF for those who study public policy. Somewhat neglected in NPF research is the practitioner. Practitioners who work with politicians as experts (public administrators, scientists, analysts, and evaluators) often try to use science and data to convince elected officials and the public of the desirability of a certain policy. However, they also have to deal with the political realities of an organized opposition who weave policy narratives that do not always correspond to how the practitioner views the particular policy issue (e.g., Miller and Fox 2006; Miller 2002). Indeed, today’s policy environment encountered by the practitioner more closely resembles the business environment of marketing (McBeth and Shanahan 2004) than the “fact-based” scientific environment favored by scientists and policy analysts.
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© 2014 Michael D. Jones, Elizabeth A. Shanahan, and Mark K. McBeth
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McBeth, M.K., Lybecker, D.L., Husmann, M.A. (2014). The Narrative Policy Framework and the Practitioner: Communicating Recycling Policy. In: Jones, M.D., Shanahan, E.A., McBeth, M.K. (eds) The Science of Stories. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137485861_3
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DOI: https://doi.org/10.1057/9781137485861_3
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