The World of Retail Sales in Turkey

Abstract

This chapter looks into the retail landscapes in Turkey. Following a brief historical review of the retail market in Turkey, particularly as it pertains to the socially loaded distinctions between large- and small-scale retailers, the chapter provides an ethnographic view of the retail settings where the research took place. The chapter explores the different social textures and social relations that pervade shopping malls, lively urban marketplaces, small shops, and tesettür stores. The objective is to contextualize the work experiences of the research participants, remaining sensitive to the differences among retail settings in which those experiences are shaped.