Bodega Pirineos: A Sustainable and Collaborative Business Model in a Spanish Winery

Abstract

Bodega Pirineos Ltd. was founded in 1964. Its ownership was shared by Grupo Barbadillo (76%) and by the partners of the grapes cooperative (24%). The winery managers and owners were committed to promoting other objectives than profits (e.g. social responsibility, agriculture needs, environmental respect, sustainability, innovation).Efficiency increased; employees were not only more motivated, but most of them also adopted sustainable principles outside of the work environment; grape suppliers maintained their incomes; a number of international intermediaries considered Bodega Pirineos better than before; and relations with stakeholders and the rest of society also improved.